When you think about creativity in your organization, are you talking about making small changes to what’s already there, or do you mean discontinuous innovation, the idea of coming up with something brand new??

Do you think about how to do things differently, or do you think about how to do different things?

Are you trying to minimize risk, or or do you want to face it straight on?

Do you feel like you are adapting to your environment, or are you making it adapt to you?

Do you want to respond to changes in the market, or create new markets?

There are no right or wrong answers to these questions…it all depends on your goals. If your goal is to keep doing what you do, but do it better, then continuous creativity and regular change is probably more for you. If you want to be able to rock people’s worlds and create new categories of things (while taking the risk that goes along with that) then you want to be more discontinuous. Either way, just be honest with yourself about what you want, and then do what you need to do to achieve it.