The story goes that a CFO tells the CEO, “We need to cut back on training. What happens if we spend all this money training people, and they leave?” The CEO calmly replies, “What happens if we don’t spend the money to train them…and they stay?”
Good leaders know that training their people is critical for building and maintaining a high-performance workforce. In addition to training, though, many employees would benefit from education, too…and yes, the two are different.
Training vs Education
Training tends to focus on doing. It is about building skills, knowing how to do something correctly, mastering a particular way of working. It often involves a lot of memorization and repetition. Training tends to be pretty narrowly focused, with specific, measurable goals. Certification programs are one good example…students are working to understand how to do a specific function, such as programming in a particular language, and do so in a way that can be measured so they can pass a standardized test to see if they meet the minimum level of knowledge.
Education, on the other hand, tends to be more about thinking. Students learn about different approaches to problem-solving, different styles of thinking, solving ill-defined challenges, and more. Good learning should create a desire for more learning, so it becomes a never-ending process, as people are able to adapt to the evolving world around them and understand how they fit into it. A bachelor of arts programs, for instance, is more about learning how to learn than it is about preparation for a specific job. Someone coming to you with a B.A. may not have all the job skills you desire, but they have shown the ability to learn.
In short, training helps you understand how to do a task, while education helps you understand why and when to do it. Education helps you be a better planner, for example, while training helps you put that plan to work.
Bringing Both to the Game
In the knowledge economy, both types of learning are important. Think about graphic designers in an advertising firm. They need training in specific technical skills, such as drawing, using software, photography, and maybe others. But they also need education to broaden their worldview and help them find inspiration, and to see things from the diverse perspectives of different target audiences. Just one or the other will not work…they really need both.
When it comes to getting the right training and education for your employees, you may have to rely on them to tell you what they need. Unless you have spent your career in the same technical specialty as them, you might not understand what they really need. Have them do some investigation to determine what will make them better able to support your organization’s goals. In an ideal world you will have someone whose sole job is to be a training and education manager for your company, and they can work with leaders and employees to figure out the best programs and find a way to make it happen, within the resources of the firm.
One Final Thought
If you feel you cannot spare any of your people for any professional training or education, then you probably have too few people to begin with. For your organization to be successful your employees should be continuously learning. You need to have enough people to cover your workload while still taking time to improve your workforce.
You should encourage your employees to learn, and if you have people who have no interest in continuing to improve their skills or broaden their minds, then perhaps you should trade them in for some new folks. Training and education are not options that you can do when you decide you have the chance; instead, they are the keys to your organization’s success.