Evolutionary and Revolutionary Change
Change is hard, employees resist change, blah blah blah. Yes, we have heard it all before, and no, it is not all true.
Yes, change can be hard, and people can be very resistant. If your company is going from producing cars to producing cabinets, you are going to need some pretty major adaptation in your operations, and the local unions will probably be a little uptight about it. But there are different kinds of change, they require different kinds of management and skills, and they do not always have to be painful.
Evolutionary change is always happening. These involve changes in the way we do business, rather than changes in what business we do. Very often, this is related to efficiency. HR policies change, maybe you merge a couple of teams, perhaps you get some new technology. Essentially, we are doing the same things, we are just doing them differently.
Revolutionary change, on the other hand, occurs when some new operating environment emerges and the business we do actually changes. In many cases, we either adapt to this new reality or we go out of business. 20 years ago, a company that said “we produce VCRs” would either change its mission to “we produce DVD players,” or maybe “we produce devices that help viewers watch movies,” or it would get left behind. With a revolutionary change you are not just making changes to your products or services, you are actually providing something new. This often requires a whole new strategy, a new structure, and even a new culture for your firm.
It sounds like evolutionary change is simple while revolutionary change is complicated, but that does not mean evolutionary changes are easy. When we say “change is hard” we are not just talking about the revolutionary changes. The problem with evolutionary change is that, depending on your industry, it can seem like a pretty continuous thing, and that makes life difficult for your employees. If you do not know what is going to be expected of you tomorrow, if it feels like there is no consistency in the policies you follow or the way you work, it becomes difficult to look much beyond tomorrow. And if you are always in classes to train you on the newest, greatest thing, you will not be spending a lot of time actually doing the revenue-creating work.
It is important to recognize different types of change, the impact they can have on your work and on your employees, and the ways you can prepare for them. The kind of flexibility you need for seemingly smaller, but more frequent changes, is different from what you need to retool your entire firm when what you do is not so relevant anymore. Your ability to deal with change depends in part on the type of change with which you are dealing, so learn to tell the difference and be prepared to respond accordingly.
- Posted by
Designing Leaders - Posted in Change
Feb, 24, 2016
Comments Off on Evolutionary and Revolutionary Change
Categories
- Book Reviews
- Change
- Communication
- COVID-19
- Creativity & Innovation
- Culture
- Diversity & Inclusion
- Employee Development
- Ethics
- Free Agents
- Health and Balance
- Leader Development
- Leading
- Management
- New Leaders
- Planning
- Recruiting and Retention
- Uncategorized
Archives
- August 2020
- July 2020
- June 2020
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014


Feb, 24, 2016